Privacy policy.

Effective Date: September 16, 2024


PeachWood Labs ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, www.peachwoodlabs.com (the "Site"). Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site.


By accessing or using the Site, you agree to this Privacy Policy.


1. Information We Collect


We may collect personal information directly from you or automatically through your use of our Site.


(a) Personal Information You Provide

When you interact with PeachWood Labs, you may provide the following types of personal information:

- Contact Information: Name, email address, phone number, and mailing address.

- Account Information: Username, password, and other registration details if you create an account.

- Financial Information: Payment card details and billing information for transactions.

- Test Information: DNA samples and other data related to the services you request.

- Communication: Any information you provide when you communicate with us via forms, emails, or other contact methods.


(b) Information Automatically Collected

When you visit the Site, we may collect the following information automatically:

- Log Data: IP address, browser type, operating system, and visit duration.

- Cookies: Small data files stored on your device. See our [Cookie Policy] for more details.

- Analytics: Data from third-party analytics services that track user activity on the Site.


2. How We Use Your Information

We use the information we collect for purposes such as:

- Providing and managing our services, including DNA testing.

- Processing payments and managing transactions.

- Responding to customer service requests and inquiries.

- Improving our website, services, and customer experience.

- Complying with legal obligations, such as data protection laws and law enforcement requests.


3. How We Share Your Information


We do not sell your personal information to third parties. We may share your information in the following circumstances:

- Service Providers: We may share information with third-party vendors who perform services on our behalf, such as payment processors and laboratory partners.

- Legal Compliance: We may disclose your information when required by law, court orders, or legal processes.

- Business Transfers: In the event of a merger, sale, or acquisition, your information may be transferred as part of the transaction.


4. Data Security

We take the security of your personal information seriously and implement appropriate measures to protect it. However, no method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.


5. Your Choices


(a) Access and Correction

You can request access to your personal information or ask us to correct inaccurate information by contacting us at [Insert Contact Information].


(b) Opt-Out of Communications

You can opt out of receiving promotional emails by following the unsubscribe instructions in our communications. However, we may still send you non-promotional messages related to your account or services.


(c) Cookies

Most web browsers are set to accept cookies by default. You can adjust your browser settings to reject cookies or alert you when cookies are being used. Note that rejecting cookies may impact your ability to use the Site fully.


6. Third-Party Links

The Site may contain links to third-party websites. We are not responsible for the privacy practices or the content of these websites. We encourage you to review the privacy policies of any third-party websites you visit.


7. Children's Privacy

Our services are not intended for children under the age of 18. We do not knowingly collect or solicit personal information from children. If we learn that we have collected information from a child under 18, we will delete it promptly.


8. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated effective date. We encourage you to review this policy regularly to stay informed about how we are protecting your information.


9. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact us at:


PeachWood Labs

Email: info@peachwoodlabs.com  

Phone: 888.299.5574  

Mailing Address: 24 Veterans Sq., Media, PA 19063